Press Releases can submit targeted relevant news stories that have embedded hotlinks, contact information, images, logos, and YouTube videos to a very wide distribution network of online media sites. Rook assists in the writing of these releases, with the client providing the topic and basic information. Rook makes sure that the created release is compliant with media standards, and will be accepted as news worthy, and can submit these releases targeted State, Region or Industry, or Nationally.
These releases are up to 800 words in length, and once approved, can be scheduled in an approximate time window for distribution. Rook monitors the current news cycle, watches for an ideal time and day to maximize your coverage, and avoids having your message being drowned out.
True news stories and their corresponding links to a business website can have a strong impact on visibility and SEO, since most public media sites have a higher Domain Authority. When the stories run, the links provide both another representation of your business on the media sites and provide valid linkage back to your site.
Rook provides a complete Media Capture report which shows you the live links generated by your release, as well as the media outlets that ran your story. These links can be added to your site’s media page, showing the press coverage of your business, and giving you added credibility.
Our strongest distribution, The National Press Release is distributed nationally through PR Newswire, the Associated Press, Google News, and 3 Industry Journalist Target lists. This press release reaches 100,000+ Journalists and generally provides as many as 200+ Media links. It is distributed in the USA nationally through PR Newswire, the Associated Press, Google News, and 3 Industry Journalist Target lists. This press release reaches 100,000+ Journalists and generally provides as many as 200+ Media links.