Search Engine Optimization

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is still the most successful elements of an Internet marketing campaign. SEO works based on how your website is ranked for relevancy by each search engine. Depending on the consistency of your directory linkage, website content, and coding of your website, each search engine gives your website an Organic Search Ranking Score.

Here are some current 2018 statistics:

Organic Search Ranking still accounts for over 51% of all traffic to a site. Over 40% of all online revenue is captured by organic traffic.

10% of traffic comes from paid search, 5% from social media, and 34% from all other sources.

91.5% of organic site traffic is generated from listings on Google’s Page 1 of search results, but Google only shows 8.59% of all site listings on Page 1.

With the entire Internet struggling in a mass game of King of the Hill when it comes to Search Engine Ranking, it is more important than ever to prepare your site ideally with the best keyword selection, as well as to submit the site to ALL of the available search engines in your target demographic according to the constantly changing rules and algorithms of the engines in question.

This process begins with a detailed Predictive Keyword Research Report being generated for the client showing the actual count of the past 30 days of demanded search requests on Google. This will determine which phrases are trending or seasonally popular. The keywords are then put in ranking order, with the highest demand phrases taking priority attention. Rook generates the ideal meta tags, descriptions, and dynamic sitemaps according to the current search engine rules. These are inserted into the site. Once this is completed, Rook creates an external commercial invitation that is sent to the engines themselves, inviting an immediate indexing of the site’s files. This greatly accelerates the primary engines index process.

Once this is completed, Rook generates a Baseline Search Engines Ranking Report, which shows the current position of the client BEFORE the new update. Rook runs the same report monthly to evaluate the progress and makes the necessary adjustments to the internal phrases and the external profile. The site is then resubmitted to be indexed again. This process continues each month for the minimum 12 month contract, and all reports are made available to the client as they are created.

Also, if you are interested in competitive information, Rook Interactive can provide your SEO and tracking, and also gives a side-by-side comparison of your rankings with the rankings of your Top Three Competitors. This not only provides your SEO and tracking, but it also will provide a side-by-side comparison of your rankings with the rankings of your Top Three Competitors.  These three can be chosen by you, or generated by your keyword selection automatically. Each month, you see your performance versus theirs, phrase per phrase, and can see what your competitors are focusing on – it is the equivalent of 4 Ranking reports in one – and give a unique insight into your Online Visibility overall.